Every time my kids dump out their hot pink jumbo box of LEGO® bricks all over my living room, after having a minor anxiety attack, I become completely fascinated by watching their little minds at work. Imaginative Play is the keystone to the LEGO brand, which is the reason so many parents and kids love them. With a handful of bricks they can literally build whatever their imagination lets them. It’s freeing and exhilarating and challenging all at the same time. With the exact same amount and assortment of bricks, my two daughters are bound to create two totally different objects. Unless, of course, the younger one is in one of her copycat moods, then it is EXACTLY the same. Either way, the possibilities are endless and I just love to see what they are going to come up with next.

What I just recently learned is that LEGOLAND® California provides an outlet for competitive imaginative play in their monthly Junior Master Model Builder competitions. The JMMB competitions allow kids of all ages to put their LEGO brick building skills to the test. And who doesn’t love a little competition?

The second full weekend of every month, kids gather in the Imagination Zone Hero Play Room, break out into three groups according to age, and then go crazy building a model based on a specific LEGO product theme or a seasonal event such as Independence Day or Halloween. For example, last month the theme was Ninjago, and February will be Hero Factory. When the theme has something to do with princesses or rainbows my girls will be all over it.

Each month they award the winning builder in all three age categories (under 9, 10 – 15 and 16+) with four LEGOLAND California/SEA LIFE Aquarium park hopper tickets and then in January of the following year there is one Ultimate Build Off in which all the winners from the previous year gather to compete for the title of Junior Master Model Builder. Who knows, it might just lead to a career of building with LEGO bricks.

The next JMMB competition will be held the weekend of March 12-13. CLICK HERE for more details on the competition. A little friendly competition is always a good thing.

Brick regards,
Model Mom Mary

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